20 Terms Every Content Writer Needs to Know

20 Terms Every Content Writer Needs to Know Crafting content for businesses and their marketing agencies can be a decent earner for aspiring writers. But if you want to be taken seriously, you need to get the lingo right. Dan Brotzel of UK agency Sticky Content walks us through some of the essential terminology So, youve got your first content commission – a series of blog posts perhaps, or some new web copy. What usually comes next is a briefing form. The brief may be a detailed document of several pages, or it may be a couple of pages in an email. It may have been written just for you, or – more likely – for lots of other people working on the project as well, from marketers to web developers. ​​​​​​​ Your first job is to go through the brief, understand whats required, and come back with any questions. Heres a handy guide to some of the phrases you may come across Amends. Content work always goes through several rounds of amends on its way to approval. Your agreement may cite a certain number of rounds of amends that you will carry out; if not, its worth asking about this up front. While you shouldnt worry that there will be things to tweak, you should make sure that the amount of amends isnt getting unreasonable or turning into a rebrief. Brand voice. This is the verbal personality that your copy should convey. Guidance may come in a tone of voice document or in a brief description, e.g. friendly, straightforward, positive. If in doubt, ask for examples of voice they like. Call to action (CTA). All content should lead to a next step you want your reader to take, such as Call us now or Get a quote. Knowing the CTA will help you focus your writing. Compliance. In heavily regulated industries such as finance, a Compliance team will review the copy for potential issues such as making claims (the cheapest cover ever!) that cant be backed up. Its worth asking up front what sorts of things they normally look for. Conversion. The action that you want people reading a piece of content to take, such as downloading a report or making a purchase. Copydeck. Simply the document that contains your copy. This may take the form of a templated doc that you are asked to write content into. Distribution. How your content will reach people, for example via email, social channels or search results. Engagement. A slippery word that really just means people acting on your content in some way, e.g. Evergreen content. Content thats designed to have a very long shelf-life so needs to be written in a way that wont quickly date. Hygiene content. Essential content that keeps a website working, such as FAQs, Help content and About us content. This is distinct from Hub content (regular editorial-style content such as posts and articles) and Hero content (big campaign material). Key phrases. Words you may be asked to work into your copy, to help it appear in relevant search results pages. Landing page. The page that people arrive at after clicking on a search result, especially a paid-for one. There is a whole best practice for writing and designing these to drive conversions. Listicle. An article written in list form, usually beginning with a number. Localization. Translation. Sometimes you will be asked to write copy thats easy to localize, meaning it should steer clear of idioms and very specific cultural references that could get lost in translation. Newsjacking. The practice of creating some content triggered Optimization. Basically, improving things through an ongoing process of testing and learning. A page thats been optimized for search, for example, is one that has been written and designed to have the best chance of driving search traffic. Personas. Many bigger companies will have developed character sketches that stand in for key segments of their target audience. Often theyll have a nickname such as Sally, the savvy shopper or Dave, the silver surfer. These profiles can be very useful to help you pitch your copy correctly. Pay Per Click. The paid-for ads that appear among your search results when you look for something via a search engine. Pay per click is abbreviated PPC. The search engine gets a small fee whenever anyone clicks on an ad. Stakeholders. People with a governance interest in your content, such as Compliance, Product, and Brand. All review the content, and some may have an input into its creation. Stakeholder reviews inevitably lead to amends. Traction. A fancy word for response. As in: We want to see how much traction this first ebook gets, then well decide whether to do another one. Wash-up. A meeting where the work is reviewed after its gone live. You may not be asked to attend this, but you may hear feedback from it thats useful for your next commission. When interrogating a brief (as marketers like to say) you can inspire confidence

Part Time Summer Jobs for Teachers

Part Time Summer Jobs for Teachers As the weather warms up, it can be tough to tell who’s looking forward to summer the most: the students or the teachers. but two or three months off can be a daunting proposition when bills still need to be paid, or you’re seeking to keep busy during the summer months. What options are there for teachers looking to work over the summer, and how can you access those opportunities? There are plenty of openings for teachers to pick up extra money and experience over the summer. If your school district offers summer school classes, that’s a perennial option, but there are also lots of opportunities just beyond the school parking lot.Now, more than ever, teachers are in demand for a number of seasonal careers, because they bring not only specialized knowledge to all sorts of educational settings (or non-educational, if you truly want and need a break), but also lots of great people skills that translate across disciplines. Let’s explore some of the best options for teachers who want to keep working through the summer.1.  Professional development  2.  The great outdoors  3.  Thinking outside the box  Professional developmentYou can take the teacher out of the classroom, but can you ever really take the classroom out of the teacher? There are many opportunities to keep the pedagogy flowing over summer break.TutoringMany kids need help with their schoolwork year-round, whether they’re in summer school or just working to catch up before the next school year. Tutoring is great because it has flexible hours (typically arranged directly with the student and his or her parents), and often allows teachers to work close to home, if not in the home. These days, tutoring has moved from living rooms and libraries to the internet, so teachers can tutor students and earn extra money from anywhere (you can even work with students from that well-earned beach vacation spot). Tutoring also allows you to keep those classroom skills in figh ting shape, especially in areas where kids frequently need extra help (english, math, science, and computers). Some great resources for getting started in tutoring include:Tutor.comThe institute of reading developmentWebwise tutorsFlexjobsTest prep tutoringIn addition to subject-specific tutoring, there are lots of opportunities to work with students prepping for the sat and act. Companies like Kaplan test prep and Princeton review are constantly hiring tutors, class instructors, and exam proctors who can help students study, practice, and strategize for their upcoming exams. the companies typically offer training in specific exam prep, though personal experience comes in handy, especially if you’re not so far removed from being that sat student yourself. They generally need stable, experienced professionals with flexible schedules to meet student needs.Teaching in the communitySummer programs often need experienced teachers to step in and work with students over the summer, in non-traditional schools and programs. These may include community and youth centers, healthcare facilities, or adult learning centers. Teachers who can work with special needs students are especially in demand, even when school’s not in session.Going back to collegeNo, not for keggers and sleeping through 8 a.m. classes (i know, i miss it too!). Many colleges and universities offer summer programs for pre-college students, and need academic and administrative staff on site. These are located all over the country, so be sure to check higher-ed schools near you for teaching and staffing opportunities. Or if you’re willing to travel and live on or near campus, you can use it as a working vacation with new scenery. some examples of these kinds of programs:Johns hopkins center for talented youth summer programsSummer studyWorking with English language learnersTeaching English as a second language (ESL) is another great opportunity for teachers looking for seasonal or par t-time work. It may involve one-on-one tutoring for adults trying to improve their English language skills, or teaching courses. your local community center, community colleges, or government may offer classes over the summer, so check with them to see what openings are available.Working with adults may be outside of your usual teaching comfort zone, but many teachers find it to be a rewarding experience outside of school hours. As with tutoring, there are also opportunities to work online with students, outside of a traditional classroom setting. Or if you’re feeling extra adventurous this summer, you could teach English abroad. Opportunities abound, stateside or otherwise!Related:  21 Part-Time Jobs That Pay More Than $20 Per HourTeaching online college courses Like tutoring, teaching college-level classes has gone high-tech. remote teaching jobs are all the rage, and it’s something you can do close to home. Schools like University of Phoenix, Southern New Hampshir e University, and others recruit well-qualified online instructors from all over the country. These classes typically allow for a flexible schedule, and allow you to teach from anywhere, as long as you have a strong WiFi signal.The great outdoorsIf you’re looking forward to summer because you get to spend it outside of those classroom walls and soaking up nature, there are ways to parlay your teaching skills into outdoorsy-type jobs as well.Summer campDespite what pop culture may have led us to believe, kids do learn more than basic popsicle stick crafts at camp. Many camps (either sleep-away camps or day camps), especially ones that specialize in specific subjects (like stem/technology), often seek teachers to teach classes, but also to act as camp counselors who work with kids on social, physical, and educational activities.LifeguardingAs a teacher, you already know what it’s like to be responsible for people, and to keep an eagle eye on the goings-on around you. Why not take that vigilance and sense of duty to the beach or local public pool? If you’re a strong swimmer and are certified in first aid (or willing to take the necessary classes), this could be a way to spend the summer outdoors while earning extra money.Thinking outside the boxMaybe you don’t want to do anything related to teaching for the summer, to give yourself a true break and recharge for the upcoming school year (august comes so fast, doesn’t it?). If you’re looking for paying opportunities outside of the teaching arena, there are always options for someone with great people skills and organizational skills.Local sports and cultureIf your town has museums, historical centers, or outdoor arts venues, there may be seasonal employment opportunities in the box office, giving tours, or working at events. You might roll your eyes at seasonal tourists, but they could actually be your ticket to a fast-paced summer job if you live in an area that draws lots of visitors over the summer. Besides, jobs like these often come with free access to games, plays, concerts, or other events, which is a great perk any time of year. If you have a major or minor league baseball team near you, check the team’s website for any seasonal game-day jobs. after all, what’s more â€Å"summer† than hanging out at the ballpark?Related:  Show Me the Money: 8 Good-Paying Part-Time JobsAnimal instinctsIf you have a dog, you already know that you’ll be spending a good deal of your time outside- so why not turn it into a business for the summer? Or if you don’t have a dog of your own and enjoy canine company, what could be better than hanging out with a dog buddy and then dropping him off at home? And getting paid for it? Dog walking and pet sitting businesses can be very profitable, especially if you live in or near an urban area. And unlike students, pets are unlikely to give baloney excuses about humans eating their homewor k. Social media can help you spread your (temporary) pet whisperer brand far and wide, until school starts back up again.Freelance writing and editingWe all have that great american novel inside us somewhere, right? What about articles, blog entries as well? Summer could be a great time to kick off your freelance writing or editing career, if you have awesome language skills (English teachers, looking at you. Math teachers who always secretly wanted to write, also looking at you!) and the desire to start your own business, writing and editing could be a great way to spend the summer. If you’re unsure of where to start, sites like the freelancers’ union and the write life have a roadmap for you. Once you’re up and running, you can wade into resources like mediabistro’s freelance marketplace and look for paying gigs in writing and editing.As the clock ticks closer to that final bell of the year, are you ready to make it a great summer with exciting new oppo rtunities? good luck, and i’ll expect a full essay on what you did over your summer vacation, due on my desk by September 1.More jobs available  Ã‚  Apply here

Governing global business Essay Example | Topics and Well Written Essays - 1750 words

Governing global business - Essay Example Contrary to the globalization critics, the embracers of globalization have suggested or reported huge reduction of poverty levels in their respective states, which has led to huge economic growth and produced the leading world economies, such as China and India. It is therefore sound to state globalization as both effective and affective, in the sense that it has led to the growth of economies and led to the interference of many lives around the globe. There has been a rapid and enormous growth in global trade since the end of World War II, in the terms of rampant international trade due to the increased interactions and relations amongst regions and states. The communication sector has seen a huge reduction and improvement in the terms of costs, which have declined intensely and improved the communication networks. The reduction in the communication costs has facilitated the relationship between nations, and thereby facilitated international trade. The growth in international trade has led to the rampant growth in the global trade, with cheaper communication through the use of the web, telephones and other mobile devices, and the outsourcing and innovation in the information and technology sector. Globalization has impacted on the trade sector of the economy, especially on the international trade that has affected direct foreign investments and the larger international capital flows. The process of high interdependence among states and their citizens, due to globalization, during the global economic downturn has proven to have negatively affected many economies that have been struggling to get back to an economic on-toe. Many state economies are affected by the poverty levels, which demand the implementation of strategic economic policies. Poverty reduction strategies must be employed in order to facilitate sustainable poverty reduction indices, which are raised by economic growth. Economic growth requires policy frameworks to be able to counter the unpredicta ble global economy. The responsibility of economic policy in the developing states or countries is rested upon the respective governments, with critical international trade relations playing vital roles in the development and sustenance of international trade, and the global trade at large. The development of the international trade mainly depends on the governments of the developing countries, the determinants of the global intellectual climate, governmental and non-governmental organizations, and individuals (Claes & Knutsen, 2011). The economic globalization has resulted from the increase in international trade, especially involving manufactured foods and other products, the increase in the international financial flow, in addition to the increase in the flow of labor (Sweeney, 2005). There has been intensively growing research on globalization and the global economy to unearth the impacts of globalization on the global economy since the end of World War II. After World War II, t here was the establishment of the international financial order to facilitate the resolution of the global trade volume and maintain a steady economic growth (Mcandrew, 2009). The occurrence of the global economic downturn due to the war, known as the Great Depression, affected global trade, with states employing

Managment in Assisted Living Facility Research Paper

Managment in Assisted Living Facility - Research Paper Example 11)†¦.. TRANSITION PARAGRAPH Park University is conducting this research work related to management that includes such topics that help the organizations to improve their productivity in better way. BODY This research paper is related to management that covers lot of topics such as: (a) diversity management, (b) ethical, social and legal responsibilities, (c) international business†¦, (XXXXX & YYYY, 2009, p. 18). Diversity Management Now a day’s Diversity management is become an important issue for managers. Usually human resource managers initiate it and department heads and supervisors try to manage it. The idea of diversity management style is to encourage employees to feel free and comfortable their work places and develop an appreciation in particular areas such as race, gender, background, sexual orientation or any other factors that may not be shared by everyone working in the same area of the company. It can be adopted in different organizational environments and can be integrated with different management styles. For example if you are promoting recognition and acceptance of diversity among employees then hostile workplace environment can be converted into welcoming environment where people feel free to communicate, share and support to each other in any task associated with job. This thing definitely helps in increasing the productivity level in an organization. Now the question is what the benefit of diversity management program is. One of the main advantages of diversity management is that it helps to encourage the development of skills and talent among employees. Employees begin to feel valued and be ready to leave their comfort zones and enhance their skills for the benefit of departmental team and company as a whole. Basically what diversity do, it acknowledges and uses these inherent differences and move towards creativity and innovation for the better performances and competitive challenges. Diversity not only focuses on how pe ople perceive themselves but also how they perceive people. This thing effects their interaction. Successful organizations recognize the need for immediate action and are ready and willing to spend resources on managing diversity in the workplace now. There are some benefits of workplace diversity are: 1- Increased adaptability 2- Broader service range 3- Variety of viewpoints 4- More effective execution Some challenges are also mentioned here according to Josh Greenberg that are: 1-Communication 2-Resistance to change 3-Implementation of diversity in the workplace policies 4-Successful Management of Diversity in the Workplace 5-Assessment of diversity in the workplace (By Josh Greenberg is President of Alpha Measure, Inc. located in Boulder, Colorado. Article Source: http://EzineArticles.com/11053) Here i can quote the example of Graham School of General Studies at the University of Chicago who designed a program for implementing

Choroidal Neovascular Membrane Associated with Sildenafil

Choroidal Neovascular Membrane Associated with Sildenafil CHOROIDAL NEOVASCULAR MEMBRANE ASSOCIATED WITH SILDENAFIL Â  Erectile dysfunction is an important problem among men aged 40 years and older. More than half of all men in this broad age group experience some degree of erectile dysfunction. Thus, the provision of an orally administrated efficacious treatment in the form of sildenafil represents a major therapeutic advantage.(1) Choroidal neovascular membrane (CNV) is ultimately the result of a break in a structural layer beneath the retina known as Bruch’s membrane, which separates the nourishing vascular layer called the choroid from the retina. A break in Bruch’s membrane may allow the ingrowth of vessels from the choroid to a position just beneath the retina.(2) Ocular side effects are not uncommon when sildenafil is used. Minor side effects include pupillary dilation, conjunctival injection (redness), sensitivity to light (photophobia), and dryness. Visual function studies in healthy subjects and in patients with eye disease suggest that sildenafil does not affect visual acuity, visual fields, and contrast sensitivity. Transient, mild impairment of color discrimination can occur around the time of peak plasma levels.(3-7) The purpose of the present case report is to describe a patient who developed CNV after ingestion of Sildenafil for erectile dysfunction. CASE REPORT The patient was a 53-year old male who presented with a blurred and loss of vision in the right eye. His physical examination did not reveal any significant signs. The patient was fit and healthy otherwise and had no history of glaucoma, diabetes, hypertension, or other systemic vascular disease. Visual acuity was 4/10 in the right eye and 10/10 in the left eye. Anterior segment examination was normal. Fundus examination of the right eye revealed that the macula upper temporal quadrant was characterized by hemorrhagia and an elevated area (Figure 1A), the left eye revealed an atrophic area outside the macula. The FA of the patient revealed an area of bright hyperfluorescence in the early phase and leaks in the late phase (Figure 1B). A diagnosis of CNV was made. Argon laser photocoagulation was applied on the right eye. The patient did not suffer until 6 months after the laser application and the visual acuity in the right eye had increased up to 9/10. However, 6 months after the las er application, the patient noted loss of vision in the right eye. Argon laser photocoagulation was applied again. The control FA of the patient did not reveal a leakage of the scar on the right eye (Figure 2). The visual acuity of the patient was 10/10 bilaterally and he didn’t reveal any complaints. After 3 years, the patient was referred to our clinic with blurred and loss of vision in the left eye and when the patient underwent rigorous historical questioning, he noted that all his complaints were revealed with the use of 50 mg sildenafil. He said that he had taken 50 mg sildenafil before his complaints were revealed. His visual acuity was 10/10 in the right eye and 4/10 in the left eye. The FA revealed CNV and photodynamic therapy and intravitreal anti-VEGF injection were applied to his left eye (Figure 3). DISCUSSION In this study we present a patient with CNV associated with sildenafil use. CNV is ultimately the result of a break in a structural layer beneath the retina known as Bruch’s membrane, which separates the nourishing vascular layer called the choroid from the retina. A break in Bruch’s membrane may allow the ingrowth of vessels from the choroid to a position just beneath the retina .2 These vessels may then leak fluid or blood, initially distorting or blurring vision, and may eventually lead to scarring in the macula and severe loss of central vision. CNV is associated with many diseases. The most common causes are age-related macular degeneration (AMD), presumed inflammatory and infectious conditions, myopic macular degeneration, trauma, angioid streaks and laser therapy, however many cases are idiopathic.(2) Sildenafil is a potent and selective inhibitor of cyclic guanosine monophosphate (cGMP)-specific phosphodiesterase type 5 (PDE5), an enzyme expressed throughout the smooth muscle of the vasculature.3 Through this mechanism, sildenafil potentiates the nitric oxide (NO)-cGMP pathway that mediates corpus cavernosum smooth muscle relaxation and thereby significantly improves penile blood flow. Basic science and clinical research have effectively documented the effects of sildenafil on the retinal and choroidal vasculature. Sildenafil also has a weaker inhibitory action on PDE6, located in the rod and cone photoreceptors. Modest, transient visual symptoms, typically blue tinge to vision, increased brightness of lights, and blurry vision, have been reported with sildenafil use and occur more frequently at higher doses. Visual function studies in healthy subjects and in patients with eye disease suggest that sildenafil does not affect visual acuity, visual fields, and contrast sensitivity.(5,6) Transient, mild impairment of color discrimination can occur around the time of peak plasma levels. However, we were not able to find any case of CNV associated with sildenafil use in the literature. Sildenafil induces angiogenic response in human coronary arteriolar endothelial growth factor (VEGF).(7) The same mechanism may be available on the retina and sildenafil may increase the levels of VEGF. This issue requires further studies and patients with CNV should be questioned about the use of sildenafil. Patients should consult with an ophthalmologist if there is any question about the health of their eyes prior to using sildenafil. REFERENCES Irwin Goldstei, Tom F. Lue, Harin Padma-Nathan et al. Oral sildenafil in the treatment of erectile dysfunction N Engl J Med 1998; 338:1397-1404 Bressler NM, Bressler SB, Fine SL. Age related macular degeneration. Surv Ophthalmol 1988;32:375-413. Michael F. Marmor, Robert Kesler. Sildenafil and Ophthalmology. Survey of Ophthalmology 1999;44:153-162. Alan M. Laties, Eberhart Zrenner. Viagra and Ophthalmology. Progress in Retinal and Eye Research. 2002;21:485-506 DÃ ¼ndar SO. Visual loss associated with erectile dysfunction drugs. Canadian Journal of Ophthalmology 2007;42(1):10-12 Zrenner E, Koppiker NP, Smith MD, Constable I, Littlewood R, Stuckey B. The effects of long-term sildenafil treatment on ocular safety in patients with erectile dysfunction. Invest Ophthalmol Vis Sci 2000;41:S592. Vidavalur R, Penumathsa SV, Zhal L. Sildenafil induces angiogenic response in human coronary arteriolar endothelial cells through the expression of thioredoxin, hemeoxygenase and vascular endothelial growth factor. Vascul Pharmacol. 2006;45:91-95. FIGURE FOR LEGENDS FIGURE 1A: Fundus examination of the right eye revealed that the macula upper temporal quadrant was characterized by hemorrhagia and an elevated area FIGURE 1B: The FA on the right eye of the patient revealed an area of bright hyperfluorescence in the early phase and leaks in the late phase FIGURE 2: The control FA of the patient did not reveal a leakage of the scar on the right eye after laser photocoagulation was applied. FIGURE 3: The FA on the left eye of the patient revealed an area of bright hyperfluorescence in the early phase and leaks in the late phase

A multicultural counselor Essay

It is crucial that a multicultural counselor have ample strategies in order to be effective in multicultural counseling. This is because the counselor handles clients who have diverse cultures and, therefore, need to be adaptive to the various cultural values and beliefs of the client. In order, for a multicultural counselor to be effective, it is vital that the counselor should first understand his or her own culture. This understanding of own culture comprises being aware of one own life philosophies, being able to recognize the different structures involved in reasoning and also being aware of how the understanding effect ones communication and also the style one uses to assist the client. Lack of this understanding may make the counseling process ineffective. Self-awareness helps the counselor identify specific cultural values and the influence they may have in the counseling process. This helps the multicultural counselor be able to counter the effects that the values may pose to the counseling intervention. It is also necessary that multicultural counselor prevent adhering to a specific counseling theory during the counseling process. This is because many cultural groups do not share the type of values, which are implied by the counseling methods (Gielen, Draguns & Fish, 2008). The various values usually do not share the same expectations for the conduct or the outcome of the counseling session of the counselor. This calls for a need for the counselor carry out an investigation about their clients cultural background, be open and flexible to the definitions of the appropriate of the correct behaviors according to the cultural values of the client. It is also beneficial for the multicultural counselor to have an understanding of many languages. This is because language barriers act as a hindrance to effective multicultural counseling. As a result, of the language barrier, the client and the counselor may not understand each other well making the client unable to express the complexity in their thoughts and their feelings. This may also make the counselor feel frustrated due to lack of bilingual ability. Language barriers also lead the counselor to offer the wrong diagnosis (Association for Multicultural Counseling and Development, 2009). Multicultural counselor should acknowledge cultural diversity he or she should appreciate the value of different cultures and use it in assisting the client. The counselor should not have any cultural bias or carry cultural stereotypes into the counseling process. He or she is supposed to understand that all cultural values are the same, and they should be respected. Respect of cultural diversity plays a great part in enhancing the effectiveness of multicultural counseling. This also calls for the multicultural counselor to have humility and modesty. (Gielen, Draguns & Fish, 2008). It is also essential that a multicultural counselor should have social conflict resolution strategies in order to carry out an effective counseling. This helps the counselor to be able to help the client to solve the problems he or she may be experiencing within himself and the conflict that may be existing between him or her and the community. It is also important that multicultural counselor take a pluralistic view in the counseling process. This is where the counselor puts into consideration all aspects of the client’s personal history, social and cultural orientation. (Association for Multicultural Counseling and Development, 2009). Therefore, it is important that multicultural counselors avoid culture stereotypes and false expectation. This is done by understanding their clients’ background and finding the most appropriate strategies to employ in the counseling process. The strategies should suit the needs of the client. The counselor should be sensitive the cultural values of the client. Reference Association for Multicultural Counseling and Development (AMCD), (2009) Journal of Multicultural Counseling, Birmingham, England, retrieved www. multiculturalcenter. org/jmcd/ on 8 April 2010. Gielen, U. Draguns, J. & Fish, J. (2008) Principles of multicultural counseling and therapy, New York, Brunner-Routledge, retrieved from http://www. netLibrary. com/urlapi. asp? action=summary&v=1&bookid=233302 on 8 April 2010.

Microsoft Office Word, Excel, and Powerpoint in the Business Enviornment.

In most work environments, Microsoft Office Word, Excel, and PowerPoint are being used on a daily basis. From being a Loan officer to a front desk cashier these three apps are very helpful in our work place. Microsoft Word is good with writing business letters and business cards, Excel is good with making spreadsheets or charts for your business, and lastly, PowerPoint is good with making presentation audio and visually. In the following paragraphs below I will explain why these three are most helpful and useful in the work place. For one, Microsoft Office Word is mostly used to writing business letters to their clients. From one paragraph or 4 pages it’s where they will have their letter written up and printed. There are also different tools like spell check and grammar, formatting tab, paragraph selection and etc. that also become useful. Business cards can also be used on Microsoft Word and then printed out which also is being used in the work place environment. (office Microsoft) Secondly, Microsoft Excel is mostly used because of its layout and widespread availability, it is often used as a tool to create and maintain a list. More users use it to store database records, create charts or graphs. A lot of organization uses excel to manage their budgets, business planning, customers records, business intelligence, analysis of sales data, customer data, performance dashboard, etc. (advanced excel) Lastly, Microsoft PowerPoint presentations utilize both audio and visual techniques, making for easier understanding. Normal teaching and training is interactive and more effective by using PowerPoint presentations instead of simple lectures. Many executives and managers use PowerPoint for this reason. Executives use this as a strategy to increase sales. Using PowerPoint in front of a potential client shows that you are up with the time. Plus, projecting charts that all can see also makes the presentation more interactive for the client. (powerpoints and apps) So all in all I hope you find Microsoft Word, Excel, and PowerPoint useful in the work place. Not only will it help you and your business be successful but also have that professionalism. ? Reference Microsoft office np November 1, 2011< http://www. baycongroup. com/powerpoint> Baptiste, Jason np November 1, 2011 < http://jasonlbaptiste. com/startups/microsoft-excel>